The Dangar Research Group believes that the most effective strategies, which will maximise its client’s opportunities, are based on genuine insight. This can only come about by the combination of disciplined logic and creative thought.

1. Striving for strategy which has singularity, distillation, focus, rather than lists of components which are the hallmarks of linear thinking.

2. Achieving true clarity rather than surface understanding.

3. Building on depth and substance rather than superficial conclusions.

4. Seeking the authentic and essential truth of the matter, rather than being content with the facts alone.

5. Providing dynamic solutions which will stimulate creativity rather than bland solutions which constrain creativity.